Inspiring the best and brightestto teach for Australia
Teach For Australia

The Brief:

Teach For Australia’s goal is to give every Australian access to good education, no matter their postcode. To do this they need great applicants for their Leadership Development Program – ones who will improve communities and inspire their students.

The Idea:

Where the previous campaign had focused on educational disadvantage, our brief was to inspire, compel and empower. We wanted to show applicants the opportunities, not only for their communities, but also on a personal level. That’s where Your Time Starts Now was born.

What We Did:

Full integrated campaign development
Strategy
Creative
Design
Production
Photography
Digital Media
Implementation

The Results:

Our 2018 campaign performed very strongly, driving huge YOY increases in campaign uptake and impact. To break it down, there was an 85% increase in applications to the program, an 81% increase in placements (of teachers around schools in Australia), positively impacting an increased number of classrooms (67.4%) and students (74%) around Australia.

Inspiring the best and brightestto teach for Australia

Teach For Australia

Brief:

Teach For Australia’s goal is to give every Australian access to good education, no matter their postcode. To do this they need great applicants for their Leadership Development Program – ones who will improve communities and inspire their students.

Idea:

Where the previous campaign had focused on educational disadvantage, our brief was to inspire, compel and empower. We wanted to show applicants the opportunities, not only for their communities, but also on a personal level. That’s where Your Time Starts Now was born.

We did:

Full integrated campaign development
Strategy
Creative
Design
Production
Photography
Digital Media
Implementation

Results:

Our 2018 campaign performed very strongly, driving huge YOY increases in campaign uptake and impact. To break it down, there was an 85% increase in applications to the program, an 81% increase in placements (of teachers around schools in Australia), positively impacting an increased number of classrooms (67.4%) and students (74%) around Australia.