Inspiring the best and brightestto teach for Australia
Teach For Australia

The Brief:

Teach For Australia’s goal is to give every Australian access to good education, no matter their postcode. To do this they need great applicants for their Leadership Development Program – ones who will improve communities and inspire their students.

The Idea:

TFA wanted to stand out for their 2020 campaign. We wanted our idea to stop and make people think about their decisions, about the choices they’re making to get to where they want. It’s also about telling a different story in terms of educational disadvantage, it’s an ability to literally change the current story. We wanted them to see TFA as a path that can still get them to where they’re going, but one with adventure, meaning, new perspectives and longer lasting impact for the good of Australia and the individual.

What We Did:

Full integrated campaign development
Strategy
Creative
Design
Production
Photography
Digital Media
Implementation

The Results:

The campaign has just launched (March 2020) but we’ll update this section once we have some more insights from the campaign.

Inspiring the best and brightestto teach for Australia

Teach For Australia

Brief:

Teach For Australia’s goal is to give every Australian access to good education, no matter their postcode. To do this they need great applicants for their Leadership Development Program – ones who will improve communities and inspire their students.

Idea:

TFA wanted to stand out for their 2020 campaign. We wanted our idea to stop and make people think about their decisions, about the choices they’re making to get to where they want. It’s also about telling a different story in terms of educational disadvantage, it’s an ability to literally change the current story. We wanted them to see TFA as a path that can still get them to where they’re going, but one with adventure, meaning, new perspectives and longer lasting impact for the good of Australia and the individual.

We did:

Full integrated campaign development
Strategy
Creative
Design
Production
Photography
Digital Media
Implementation

Results:

The campaign has just launched (March 2020) but we’ll update this section once we have some more insights from the campaign.