Finding home inspirationin Carnival colour
Realestate.com.au 

The Brief:

REA came to us needing four engaging content videos for the Melbourne Cup Carnival. Using REA talent, we needed to showcase the weird, wonderful, stylish and suave aspects of the Birdcage and Carnival as a whole. It was a tight timeline so needed a nimble crew with airtight production schedule.

The Idea:

We wanted to hero REA as a thought leader in room design, styling and accessories by getting in and around the marquees and showing off our unique perspectives with our audience. The content had to be short, sharp and snackable – increasing engagement of these insights and trends from the Melbourne Cup Carnival with REA’s fans and followers.

What We Did:

Pre-production
Production
Video
Photography

The Results:

Like a well-oiled machine we were able to film, edit and deliver the videos across the Carnival and post-Carnival periods for a staggered release. This meant the content was topical and top of mind without stepping on its own toes. 

Finding home inspirationin Carnival colour
Realestate.com.au Content Series

Brief:

REA came to us needing four engaging content videos for the Melbourne Cup Carnival. Using REA talent, we needed to showcase the weird, wonderful, stylish and suave aspects of the Birdcage and Carnival as a whole. It was a tight timeline so needed a nimble crew with airtight production schedule.

Idea:

We wanted to hero REA as a thought leader in room design, styling and accessories by getting in and around the marquees and showing off our unique perspectives with our audience. The content had to be short, sharp and snackable – increasing engagement of these insights and trends from the Melbourne Cup Carnival with REA’s fans and followers. 

We did:

Pre-production
Production
Video
Photography

Results:

Like a well-oiled machine we were able to film, edit and deliver the videos across the Carnival and post-Carnival periods for a staggered release. This meant the content was topical and top of mind without stepping on its own toes.