Use the power of moving houseto move people’s power
Powershop

The Brief:

Powershop needed a campaign to target people moving to a new place (secret: it’s a good time to change power company). This campaign also needed to promote their green credentials, show the simplicity of switching power company, target both home buyers and renter, plus fit under their new brand campaign that hadn’t launched. Too. Easy.

The Idea:

‘Get a clean start with Powershop’. We worked on the insight that when people move, they like to clean house (pun intended) and tick off all the things they’d put on the backburner – one of which is changing to a cleaner energy provider. This idea made it easy to talk up the green credentials and ease of switching, all while targeting all types of movers.

What We Did:

Strategy
Creative
Design
Production
Animated Videos
Digital and Social Media

The Results:

This campaign is only just going live now so results are pending (however most of TOFU are now Powershop customers, so the advertising worked
on us).

Use the power of moving house to move people’s power

Powershop

Brief:

Powershop needed a campaign to target people moving to a new place (secret: it’s a good time to change power company). This campaign also needed to promote their green credentials, show the simplicity of switching power company, target both home buyers and renter, plus fit under their new brand campaign that hadn’t launched. Too. Easy.

Idea:

‘Get a clean start with Powershop’. We worked on the insight that when people move, they like to clean house (pun intended) and tick off all the things they’d put on the backburner – one of which is changing to a cleaner energy provider. This idea made it easy to talk up the green credentials and ease of switching, all while targeting all types of movers.

We did:

Strategy
Creative
Design
Production
Animated Videos
Digital and Social Media

Results:

This campaign is only just going live now so results are pending (however most of TOFU are now Powershop customers, so the advertising worked
on us).