Helping Powershop restore theGreat Barrier Reef
Powershop

The Brief:

Powershop wanted to make some noise about their financial backing of the Reef Restoration Foundation, an NFP based in Cairns who are helping to restore sections of the Great Barrier Reef. Powershop customers can choose to pay a premium towards ‘Your Community Energy’, which is pooled and used to complete environmental projects.

The Idea:

We helped Powershop design a campaign to help generate interest around the Your Community Energy project, with two core goals in mind: 1) help with retention of existing YCE customers by showcasing their impact, and 2) helping with the acquisition of new green-leaning customers.

We created a hero video piece (supported by cutdowns), and shaped Powershop’s platform and messaging strategy across Social, Digital channels, leading new customers to a new CRO-focussed landing page.

What We Did:

Platform Strategy
Creative and Messaging Development
UX/UI Development
Production
Design
Videography

The Results:

It’s still early days in the campaign but we’ll update this section once we have more insights.

Helping Powershop restore theGreat Barrier Reef

Powershop

Brief:

Powershop wanted to make some noise about their financial backing of the Reef Restoration Foundation, an NFP based in Cairns who are helping to restore sections of the Great Barrier Reef. Powershop customers can choose to pay a premium towards ‘Your Community Energy’, which is pooled and used to complete environmental projects.

Idea:

We helped Powershop design a campaign to help generate interest around the Your Community Energy project, with two core goals in mind: 1) help with retention of existing YCE customers by showcasing their impact, and 2) helping with the acquisition of new green-leaning customers.

We created a hero video piece (supported by cutdowns), and shaped Powershop’s platform and messaging strategy across Social, Digital channels, leading new customers to a new CRO-focussed landing page.

We did:

Platform Strategy
Creative and Messaging Development
UX/UI Development
Production
Design
Videography

Results:

It’s still early days in the campaign but we’ll update this section once we have more insights.