Making a good cause stand out
Polished Man

The Brief:

Polished Man is one of TOFU’s first clients – in 2016 we provided them with the strategic tools to fundraise over $1 million. 2017 saw us increase this to $1.7 million. Building on the success of our 2017 campaign we wanted to evolve the look and feel for 2018. We liked the ambassadors from previous years but wanted to focus more on the mechanism of fundraising – people’s painted nails. We also wanted to bring children into the mix, since the whole campaign is aimed at helping them.

The Idea:

We let children paint the nails of our ambassadors and photographed their hands. We also straightened up the tag line to make sure everyone knew that Polished Man was there to stop violence against children. Then it was a simple matter of running a video and stills shoot on the same day with a roster of ambassadors and children. Then to roll out assets across a newly designed (by us) website and numerous channels of above and below the line media.

What we did:

Full campaign strategy
Media Strategy
Production
Design
Videography
Digital & Social Media implementation
Campaign analytics and reporting
Radio

The Results:

We’ll let you know after November 15th when the final fundraising figure comes in but we are already tracking at double the fundraising at 2 weeks in.

Making a good cause stand out

Polished Man

Brief:

Polished Man is one of TOFU’s first clients – in 2016 we provided them with the strategic tools to fundraise over $1 million. 2017 saw us increase this to $1.7 million. Building on the success of our 2017 campaign we wanted to evolve the look and feel for 2018. We liked the ambassadors from previous years but wanted to focus more on the mechanism of fundraising – people’s painted nails. We also wanted to bring children into the mix, since the whole campaign is aimed at helping them.

Idea:

We let children paint the nails of our ambassadors and photographed their hands. We also straightened up the tag line to make sure everyone knew that Polished Man was there to stop violence against children. Then it was a simple matter of running a video and stills shoot on the same day with a roster of ambassadors and children. Then to roll out assets across a newly designed (by us) website and numerous channels of above and below the line media.

We did:

Full campaign strategy
Media Strategy
Production
Design
Videography
Digital & Social Media implementation
Campaign analytics and reporting
Radio

Results:

We’ll let you know after November 15th when the final fundraising figure comes in but we are already tracking at double the fundraising at 2 weeks in.