Making Flemington the placeto be online as well as off.
Melbourne Cup Carnival

The Brief:

For Melbourne Cup 2017 we were asked to create social and digital content videos showcasing all the different pillars of Flemington during Carnival week.

The Idea:

We ensembled a crack team of producers and videographers to beautifully capture the sights and sounds of Flemington. We showcased the ‘lifestyle’ aspects of Flemington is close to real-time. Everything from food promotion and content, fashion and style, general carnival atmosphere content as well as showcasing the musical acts was shot and edited on site before being pushed out over social on the same day.

What We Did:

Video Production
Video Editing
Location shoots
Interviews

The Results:

We earned over 1 million views of content during and after the races.

Making Flemington the place to be online as well as off.

Melbourne Cup Carnival

Brief:

For Melbourne Cup 2017 we were asked to create social and digital content videos showcasing all the different pillars of Flemington during Carnival week.

Idea:

We ensembled a crack team of producers and videographers to beautifully capture the sights and sounds of Flemington. We showcased the ‘lifestyle’ aspects of Flemington is close to real-time. Everything from food promotion and content, fashion and style, general carnival atmosphere content as well as showcasing the musical acts was shot and edited on site before being pushed out over social on the same day.

We did:

Video Production
Video Editing
Location shoots
Interviews

Results:

We earned over 1 million views of content during and after the races.