Melbourne Cup Hype Reel
Melbourne Cup Hype Reel

The Brief:

Victoria Racing Club’s flagship event – the Melbourne Cup Carnival – runs across four packed out race days. VRC needed a hype reel video to showcase and summarise everything that the event is about – featuring the best moments across entertainment, fashion, sport, music, arts, food and carnival atmosphere.

The Idea:

We assembled a team of producers and videographers to beautifully capture the sights and sounds of Flemington. Detailed shot requirements were created in advance, with teams always on the lookout for funny, wholesome, or exciting moments worthy of being added the final cut. Thanks to a tight production schedule and 5 roaming teams, we came away with a huge bank of raw content for promotional material. The final hype reel, edited down to just 2.5 minutes, features the best of the best.

What We Did:

Video Production
Video Editing
Location shoots
Interviews

Melbourne Cup Hype Reel

Melbourne Cup Hype Reel

Brief:

Victoria Racing Club’s flagship event – the Melbourne Cup Carnival – runs across four packed out race days. VRC needed a hype reel video to showcase and summarise everything that the event is about – featuring the best moments across entertainment, fashion, sport, music, arts, food and carnival atmosphere.

Idea:

We assembled a team of producers and videographers to beautifully capture the sights and sounds of Flemington. Detailed shot requirements were created in advance, with teams always on the lookout for funny, wholesome, or exciting moments worthy of being added the final cut. Thanks to a tight production schedule and 5 roaming teams, we came away with a huge bank of raw content for promotional material. The final hype reel, edited down to just 2.5 minutes, features the best of the best. 

We did:

Video Production
Video Editing
Location shoots
Interviews