Artist meet audience,audience meet artist.
Allegro Live

The Brief:

Allegro were launching their new ground-breaking entertainment booking app and needed both artists and clients in order for it to succeed. To achieve this we needed to roll out a highly targeted and comprehensive digital and social campaign.

The Idea:

A cross platform social and digital campaign to sign artists and get customers booking through the app. Using Allegro’s database of clients and extended industry resources we were able to push out waves of targeted eDMs to potential artists. We also used website tracking to show targeted messages to potential artists and customers.

What We Did:

Branding
App Design & Visual Direction
Media Campaign Strategy
Creative Development
Video
Digital and Social Media

The Results:

Allegro recently launched and are onboarding artists to the platform. Our Artist focused campaign has already recruited hundreds of Australian artists to the platform. Our next phase will go live to public utilising a through-the-line media approach to maximise reach to potential event hosts around Australia.

Artist meet audience, audience meet artist.

Allegro Live

Brief:

Allegro were launching their new ground-breaking entertainment booking app and needed both artists and clients in order for it to succeed. To achieve this we needed to roll out a highly targeted and comprehensive digital and social campaign.

Idea:

A cross platform social and digital campaign to sign artists and get customers booking through the app. Using Allegro’s database of clients and extended industry resources we were able to push out waves of targeted eDMs to potential artists. We also used website tracking to show targeted messages to potential artists and customers.

We did:

Branding
App Design & Visual Direction
Media Campaign Strategy
Creative Development
Video
Digital and Social Media

Results:

Allegro recently launched and are onboarding artists to the platform. Our Artist focused campaign has already recruited hundreds of Australian artists to the platform. Our next phase will go live to public utilising a through-the-line media approach to maximise reach to potential event hosts around Australia.