Use the power of moving house to move people’s power
Powershop Movers
The Brief: Powershop needed a campaign to target people moving to a new place (secret: it’s a good time to change power company). This campaign also needed to promote their green credentials, show the simplicity of switching power company, target both home buyers and renter, plus fit under their new brand campaign that hadn’t launched. Too. Easy.
Client: Powershop
Category: Creative Campaign
Tags: creative, campaign, art, video, photography
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The Idea: ‘Get a clean start with Powershop’. We worked on the insight that when people move, they like to clean house (pun intended) and tick off all the things they’d put on the backburner – one of which is changing to a cleaner energy provider. This idea made it easy to talk up the green credentials and ease of switching, all while targeting all types of movers.
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What We Did:
Campaign Strategy
Creative
Design
Production – print/billboards
Photography
Video
Digital and Social Media
The Results:Overall, the Movers campaign performed strongly, resulting in a large amount of site traffic from 16 million served impressions, with a large number of conversions at an efficient CPA (particularly through DV360).The overall Video Completion Rate (VCR) averaged out at a strong 47%, with the Facebook campaign hitting a VCR of 99% for GIFs and 92% for 15 second videos. For Display Ads, the average view time was a lasting 25 seconds.
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