The Results:Overall, the Movers campaign performed strongly, resulting in a large amount of site traffic from 16 million served impressions, with a large number of conversions at an efficient CPA (particularly through DV360).The overall Video Completion Rate (VCR) averaged out at a strong 47%, with the Facebook campaign hitting a VCR of 99% for GIFs and 92% for 15 second videos. For Display Ads, the average view time was a lasting 25 seconds.