The Brief: Polished Man is one of TOFU’s first clients – in 2016 we provided them with the strategic tools to fundraise over $1 million. 2017 saw us increase this to $1.7 million. Building on the success of our 2017 campaign we wanted to evolve the look and feel for 2018. We liked the ambassadors from previous years but wanted to focus more on the mechanism of fundraising – people’s painted nails. We also wanted to bring children into the mix, since the whole campaign is aimed at helping them.
Client: Polished Man
Category: Creative Campaign
Tags: creative, campaign, art, video, photography
What We Did:
Campaign Strategy
Creative
Design
Production – print/billboards
Photography
Video
Digital and Social Media