So, what do we do at TOFU?

STRATEGY

You can’t build a barn without a blueprint (trust us).

We build effective strategies that are truly integrated with the latest thinking models and platforms to ensure you reach a real, tangible target. Like putting a water bottle and panadol on your bedside table before a night on the town – where the water bottle represents ‘strategy’, the panadol is ‘results’ and the night on the town ends with karaoke till 5am (remind me to look up ‘analogy’).

CREATIVE

The stuff that isn’t boring.

Whatever the brief, our dedicated creatives will not only think outside the box, but will abandon the box for so long that when we return to the box, it doesn’t recognise us and asks us to leave. In other words, from safe to surreal, our creatives can provide clients with ideas they didn’t even know they wanted.

DIGITAL

That computer and smart phone stuff.

Not unlike the movie Tron but unfortunately with less Jeff Bridges, we at TOFU know our way around both 1s and 0s. Not only are we data-led, we continue to leverage data throughout every campaign to optimise performance and results. So whether it’s crafting effective display, video, social, SEO, SEM or any other challenge you’ve got for us, we’re the team for the job.

SOCIAL

Like digital but for people who take pictures of their food.

You know that stuff that your grandma thinks is the devil? Yeah, we’re good with that. Campaigns, content creation, influencers, and a whole bunch of newly invented terms.

Who's part of the team?

Evan Karas | Director

Evan is the best person in the whole wide world and I’m not just saying that because he pays me. It’s hard to find the words that describe Evan’s beauty, both externally and internally (and I won’t try because it’s above my pay-grade). But in all seriousness, Evan’s accomplishments are vast and tedious to type out – he’s been in advertising so long you’d think he must either be a vampire to look so young, or has a magical ring that some Hobbits are trying to destroy (actually, that explains a lot).

Tracey Hasselerharm | AM

Tracey is both tall and has the worst eyesight in the office, meaning she can dunk a basketball, but can’t find the ring. Also she doesn’t play basketball. Tracey has a background in media communications and a foreground which she struggles to see without glasses. Although Tracey sounds like she’s a Kiwi, she’s in fact from Perth and picked up the accent when she fell asleep listening to an audiobook of Peter Jackson reading the entire Lord of the Rings trilogy.

Dan Crowely | Strategy & AM

Dan came to TOFU through a witness protection program which I’ve already said too much about. Having studied at Shakespeare’s school (Stratford-upon-Avon) you’d think Dan would be quick with a sonnet, but alas, t’was not to be. In his spare time Dan hates cheese (caused by a traumatic group photo incident) and watches Indiana Jones movies (except Crystal Skull because it’s trash). Dan has an inability to burp which makes it hard for me to trust him.

Ryland Summers | Copywriter

Ryland’s life goal is to be mistaken for Forest Gump in that scene where he runs across America (that, or Jesus in that Bible scene where he runs across America).  Always on hand to make a tired pun, obscure TV reference or bore you with his opinions on Star Wars, Ryland occasionally writes genuinely (half decent, let’s not get ahead of ourselves) copy, scripts and robustly worded letters to the casts of now-cancelled 90s television shows (looking at you Agro’s Cartoon Connection).

Ryland Summers | Copywriter

Ryland’s life goal is to be mistaken for Forest Gump in that scene where he runs across America (that, or Jesus in that Bible scene where he runs across America).  Always on hand to make a tired pun, obscure TV reference or bore you with his opinions on Star Wars, Ryland occasionally writes genuinely (half decent, let’s not get ahead of ourselves) copy, scripts and robustly worded letters to the casts of now-cancelled 90s television shows (looking at you Agro’s Cartoon Connection).

Tracey Hasselerharm | AM

Tracey is both tall and has the worst eyesight in the office, meaning she can dunk a basketball, but can’t find the ring. Also she doesn’t play basketball. Tracey has a background in media communications and a foreground which she struggles to see without glasses. Although Tracey sounds like she’s a Kiwi, she’s in fact from Perth and picked up the accent when she fell asleep listening to an audiobook of Peter Jackson reading the entire Lord of the Rings trilogy.