A vertical storytelling and education experience for TasWater to help communicate the importance of the water cycle.
TasWater wanted to create a digital experience that could educate Tasmanians on the importance of the water cycle. They needed it to be engaging and compelling for audiences of all ages (primary school through to educators and researchers).
We worked closely with TasWater to understand the water cycleand strategically created a vertical storytelling experience (some call it “scrollytelling”). We broke the water cycle up into four parts that animated through the journey of water in Tasmania. Our Art Direction pushed some creative boundaries but at its core, tied in well with the TasWater brand.
The Water Surety digital experience is being used across Tasmania now but educators and students learning more about the water cycle. You can check it out yourself at watersurety.taswater.com.au